Martech - Digital Marketing Content Writer

TITLE: DIGITAL MARKETING CONTENT WRITER
STATUS: EXEMPT
REPORTS TO: DIRECTOR – DIGITAL MARKETING AND CHANNEL MANAGEMENT
DEPARTMENT: MARTECH
JOB CODE: 11814

PAY RANGE: $70,400.00 - $80,000.00 ANNUALLY

GENERAL DESCRIPTION:

Golden 1 is seeking a Digital Marketing Content Writer with expertise in crafting digital copy that is clear, concise, and action-oriented. The ideal candidate excels at developing engaging content tailored for digital platforms, with a strong understanding of Search Engine Optimization best practices to optimize visibility and engagement. Experience working within a Content Management System (CMS) is essential, as is comfort navigating the specific nuances of financial products and services. This role will assist in content audits, developing content landing pages, emails, coordinating with external agencies, and supporting content strategy. 

TASKS, DUTIES, FUNCTIONS:

1. Develop engaging campaign content along with department copywriters while working with designers, creative agencies, and internal business owners. 

2. Schedule and/or participate in cross-departmental kick-off meetings to understand campaign goals and product benefits in order to craft clear, accurate and consistent messages. 

3. Manage and publish content within a Content Management System (CMS) to ensure accuracy, functionality, and optimization. 

4. Utilize project management tools to track tasks, meet deadlines, and communicate progress effectively. 

1. Write compelling and actionable copy consistent with the company’s brand voice and personality, in addition to proofreading and editing communications for grammar, spelling, and content accuracy. 

2. In partnership with subject matter experts, develops articles, FAQs, and other materials necessary to communicate value propositions.  

3. Assist in conducting content audits of existing content, identifying and tagging content for increased visibility on golden1.com. 

4. Help develop best-in-class landing pages with core educational and/or product focused content. 

5. Collaborate closely with SEO and paid media agencies to inform content creation. 

6. Assist the Sr. Content Strategist in the creation and execution of the organization-wide digital content strategy. 

7. Work directly with all levels of management to revise, or develop materials in response to feedback while meeting deadlines. 

8. Help coordinate and manage high-level strategic projects for the department. 

9. Develop and maintain an in-depth understanding of current and future products and services in order to develop accurate and innovative copy. 

10. Work with marketing team to make sure key projects are on schedule and on time. 

11. Keep an up-to-date style guide based on industry standards for credit union. 

12. Maintain a thorough understanding of banking and advertising laws to ensure copy and disclosures remain compliant and accurate. 

13. Monitor competitors for ideas in future endeavors. 

14. Perform additional duties as needed. 

PHYSICAL SKILLS, ABILITIES, AND EXERTION UTILIZED IN THE PERFORMANCE OF THESE TASK:

1. Effective oral and written communication skills required to accomplish tasks. 
2. Must possess sufficient manual dexterity to skillfully operate an on-line computer terminal and other standard office equipment, such as financial calculators, personal computer, facsimile machine and telephone.  

ORGANIZATIONAL CONTACTS & RELATIONSHIPS:

1. INTERNAL:  All levels of staff and management. 

2. EXTERNAL:  Creative agencies, print/broadcast media, vendors, members/prospective members, competitive financial organizations. 

QUALIFICATIONS:

1. EDUCATION: Bachelor’s degree in communications, journalism, marketing, or related field preferred. 

2. EXPERIENCE: Five or more years of creative copy development for digital and print deliverables. Leadership and/or project management experience working with a creative team or ad agency preferred.  Financial writing experience required. SEO experience required. 

3. KNOWLEDGE/SKILLS: 

• Manage and coordinate competing priorities and tight deadlines. 

• Organizational and good time management skills is mandatory. 

• Ability to manage and work through ambiguity. 

• Ability to write effectively for multiple audiences, within a set of brand guidelines, as well as possess a high level of proofreading competency and attention to detail. 

• Proficient in Microsoft Word and Adobe Acrobat. 

• Must possess a high degree of self-motivation and initiative, analytical thinking, and general marketing knowledge. 

• High level of professionalism, resourcefulness, and collaboration. 

• Interpersonal skills and the ability to effectively interact with various levels of management personnel. 

PHYSICAL REQUIREMENTS:

1. Prolonged sitting throughout the workday with occasional mobility required. 
2. Corrected vision within the normal range. 
3. Hearing within normal range.  A device to enhance hearing will be provided if needed. 

LICENSES / CERTIFICATIONS:

None.

#LI-Hybrid

THIS JOB DESCRIPTION PROVIDES AN OVERVIEW OF THE GENERAL SCOPE AND LEVEL OF WORK EXPECTED TO BE PERFORMED, BUT IT IS NOT AN EXHAUSTIVE LIST OF ALL DUTIES OR RESPONSIBILITIES ASSOCIATED WITH THE POSITION. THE CREDIT UNION RESERVES THE RIGHT TO MODIFY, ADD, OR REMOVE DUTIES AS NEEDED WITHOUT ADVANCE NOTICE. EMPLOYEES MAY BE REQUIRED TO PERFORM ADDITIONAL TASKS AND DUTIES AS DIRECTED BY THEIR SUPERVISOR, PROVIDED SUCH TASKS ARE WITHIN THE EMPLOYEE’S KNOWLEDGE, SKILLS, AND ABILITIES, OR CAN BE PERFORMED WITH REASONABLE TRAINING. NOTHING IN THIS JOB DESCRIPTION ALTERS THE AT-WILL EMPLOYMENT RELATIONSHIP OR LIMITS THE CREDIT UNION’S RIGHT TO ASSIGN OR REASSIGN DUTIES AND RESPONSIBILITIES TO THIS POSITION AT ANY TIME.