Senior AI Content Strategist, Enterprise and Innovation Products

Job Profile:

IT Project Specialist 2

Job Family:

IT Project Management

Time Type:

Full time

Max Pay – Depends on experience:

$82,000.00 USD Annual

Apply before 11:59 PM Arizona time the day before the posted End Date.

Minimum Qualifications:

Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Job profile Summary:
Works closely and collaboratively with project managers and product managers to assist with routine tactical tasks for project/product execution; develops and maintains relationships with the project/product team members; is committed to project/product success.

Job Description:

Are you passionate about building content strategies that shape enterprise products and emerging AI solutions? Do you excel at leading content design across the product lifecycle, creating journey-centered strategies that shape high-impact digital experiences? Do you have the expertise to engineer custom AI content tools that expand across products, journeys and teams to drive scalable content strategies? Then keep reading below for this exciting Senior AI Content Strategist opportunity!

EdPlus at ASU is a dynamic unit of Arizona State University focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education. We advance the economic, social, cultural, and overall health of the local, national, and international communities served by ASU.

               

Want to know more about working at EdPlus? Click here!

We are seeking a Senior AI Content Strategist, Enterprise and Innovation Products to join our Strategic Communications and Content Strategy team. Every day you’ll make a difference in the lives of others by leading content design and strategy through the full product lifecycle, from early ideation and requirements gathering through deployment, iteration and ongoing optimization. You’ll be responsible for ensuring that content is brand-aligned, meets technical requirements, is optimized for AI and supports students throughout their journey.

In addition, you’ll play a pivotal role in shaping EdPlus’ AI content strategy. You’ll be responsible for building and testing AI-powered content tools, creating and refining prompt engineering frameworks, establishing governance processes for AI-generated content, and mentoring teams on the effective use of AI content tools. This position is both strategic and operational, balancing innovation with execution to ensure consistency, quality and impact.

Essential Duties:

• Shape and guide the content strategy for enterprise-level, UX-driven digital experiences, including applications, student services and innovation platforms.

• Drive the development and execution of content strategy for AI-powered products and tools, such as chatbots and personalized digital experiences.

• Partner with product, design, engineering and research to create products, design new features and implement content strategies that guide students across critical moments in their journey, ensuring digital experiences are clear, accessible and supportive at every stage.

• Create, test and refine new custom AI content tools and scalable frameworks that democratize content creation across teams.

• Develop and maintain prompt engineering frameworks that guide consistent, brand-aligned and high-quality AI outputs across products and tools.

• Serve as editorial lead for AI-generated content across multiple products, reviewing and refining outputs to ensure clarity, accuracy, tone, inclusivity and accessibility.

• Establish and oversee AI content governance policies, workflows and standards to ensure quality, accessibility, inclusivity and brand alignment.

• Build modular content systems and centralized libraries for high-use microcopy to build efficiency and consistency across products.

• Train and mentor teams on content best practices and the effective use of AI content tools, building role-specific adoption and scaling content expertise across EdPlus.

• Identify, evaluate and recommend emerging AI technologies, balancing innovation with scalability, governance and user experience.

• Assume or coordinate additional duties or projects as assigned or directed.

NOTE: This is not a fully remote position. Must be able to reliably commute to Scottsdale, Arizona.

Desired Qualifications:

• Bachelor’s degree or higher in a related field.

• Experience leading content strategy and content design for large-scale digital products or enterprise systems.

• Proven ability to design journey-centric content strategies that improve user experience and align with business goals.

• Experience structuring content for AI-powered interfaces or products such as chatbots, search assistants or other retrieval-based systems.

• Experience supporting AI model training and optimization using structured content, instructional prompts and curated examples to improve content output quality over time.

• Experience working with LLMs and building custom AI tools, including defining instructions, examples and knowledge sources.

• Demonstrated understanding of retrieval-augmented generation (RAG) and how to structure content to improve accuracy and relevance in AI-generated outputs.

• Experience collaborating with product managers, engineers, designers and researchers to deliver user-centered products and content strategies at scale.

• Demonstrated strong understanding of content governance practices, including brand standards, accessibility, inclusivity and QA processes.

• Experience designing modular content systems, libraries or reusable frameworks that ensure consistency and efficiency across products.

• Experience with content performance measurement, A/B testing, UX research and using data to drive content optimization.

• Evidence of strong organizational skills, attention to detail and the ability to document complex systems, workflows and standards.

• Experience collaborating on product deployment and optimization lifecycles, including requirements gathering, prototyping, shaping user flows, building content strategies, executing content design and QA.

• Demonstrated passion for working in a collaborative, cross-functional environment that values shared problem-solving and continuous learning.

• Demonstrated enthusiasm for higher education and mission-driven work that expands access, innovation and student success.

• Evidence of comfort with ambiguity, experimentation and evolving responsibilities in a dynamic, rapidly changing environment.

NOTE: Please answer the following questions in your cover letter to help us understand your fit for the role:

• Describe your experience leading content strategy for large-scale digital products. How did you align content approaches with product deployment cycles and user journeys?

• Share your experience working with AI tools. How have you applied prompt engineering and other strategies to test, refine and scale their use?

• What does responsible AI content governance mean to you, and how would you approach ensuring quality, accessibility and brand alignment in AI-generated content?

Salary & Benefits:

$71,500 - $82,000 per year; DOE

ASU offers a total compensation package that includes valuable employee benefits. Click here to explore options.

• Healthcare

• Financial Security

• Retirement

• Family Resources

• Tuition Reduction (Eligible ASU Employee, their dependents and spouse.)

• Discounts

Working Environment:

Your desk will be in the beautiful, cutting-edge, and collaborative workspace at SkySong, the ASU Scottsdale Innovation Center. The Center houses a diverse business community that links technology, research, education, and entrepreneurship to position ASU and Greater Phoenix as global leaders in the knowledge economy.

EdPlus at ASU supports flexible work options, ranging from alternate work schedules to hybrid remote work schedules, subject to approvals per ASU policy. (This is NOT a fully remote position.)

Applicant must be eligible to work in the United States. EdPlus at ASU will not be a sponsor for this position.

Department Statement:

EdPlus defines itself through a culture of curiosity, risk-taking and refusing to accept the status quo. As a central enterprise unit for ASU focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education, our commitments support the University charter. ASU is a national service university and aspires to accelerate positive social outcomes through the seamless integration of cutting-edge technological innovation and scalability.

EdPlus employees are valued, respected, and encouraged to be their unique selves. We know that our ability to deliver high-quality services and educational experiences is strengthened by our culture of inclusion. Our innovative approach drives outcomes through serving learners, achieving milestones, striving for excellence, solving problems, embracing urgency, and being bold.

EdPlus at ASU

Driving Requirement:

Driving is not required for this position.

Location:

Off-Campus: Scottsdale

Funding:

No Federal Funding

Instructions to Apply:

Current Employees and Students should apply directly within Workday using the Jobs Hub. Use this link and log in using SSO:

https://www.myworkday.com/asu/d/inst/1$9925/9925$13347.htmld

To be considered, your application must include all of the following attachments:

• Cover letter
• Resume/CV

Note: Multiple documents can be submitted into the attachment box. Alternatively, merge all documents into one PDF for submission.

Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position. Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position. NOTE: GA and Intern positions are counted as .5 for job experience (ie. 1 year equals 6 months experience equivalency). Only electronic applications are accepted for this position.

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ASU Statement:

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions inclusive excellence, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report:

In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

Relocation Assistance – For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources.

Employment Verification Statement:

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement:

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Fingerprint Check Statement:

This position is considered safety/security sensitive and will include a fingerprint check. Employment is contingent upon successful passing of the fingerprint check.