Senior Associate, Content Marketing

Position Information

Hiring Manager:

Associate Director

Department:

Marketing

Department Overview

The Marketing Department is responsible for planning and executing programs to grow revenue, increase market share and enhance the Firm’s brand. The department focuses on strategic marketing initiatives across key stakeholder groups and leverages a wide range of engagement tactics to build recognition of Golub Capital as the premier firm in its markets. Key stakeholder groups include private equity sponsors, investors, financing partners and employees. Centralized departmental functions include marketing content and strategy, communications and PR, advertising, event management, digital marketing and creative services. The Marketing Department collaborates closely with Firm leadership, the Investor Partners Group, Human Resources and the Direct Lending and Golub Growth Teams to develop strategic marketing plans in line with business objectives.

Position Responsibilities

The Senior Associate will support Golub Capital’s growing content marketing program. The Senior Associate will play a crucial role in guiding and executing content-driven campaigns that burnish Golub Capital’s brand, engage key stakeholders (both internal and external) and support fundraising efforts.  

The Senior Associate will partner closely with the Insights Team on the content pipeline and liaise with internal partners (primarily investor marketing, creative services, digital and compliance) to develop multichannel marketing campaigns. The role will be responsible for managing the production and design process, coordinating effective and efficient distribution strategies, communicating with business stakeholders and analyzing metrics to optimize strategies. The Senior Associate will be responsible for developing a deep understanding of our business, including client segments and Golub Capital products and solutions, as well as current industry trends, competitor content and relevant marketing tactics and platforms.           

Responsibilities include, but are not limited to:

• Overseeing and coordinating Content Marketing projects to ensure timely completion, effective stakeholder communications and alignment with team and firm goals
• Collaborating with our Creative Services and Digital Teams to develop brand-aligned assets across different marketing channels that create a cohesive, surround-sound experience
• Developing and maintaining standard operating procedures, organization and process documentation
• Organizing meetings, preparing agendas, sending post-meeting action items and ensuring follow-up for those action items
• Coordinating Content Marketing updates and approvals with senior stakeholders to ensure clear and effective messaging, regular and transparent updates and streamlined approval requests
• Tracking and analyzing relevant metrics and analytics to assess the effectiveness of content marketing strategies and identifying / recommending pivots where appropriate

Candidate Requirements

Qualifications & Experience:

• Bachelor’s degree required
• At least 3 years of experience in marketing, advertising or similar role (B2B financial services a plus)
• Strong project management skills and ability to manage multiple projects and deadlines in a fast-paced environment
• Exceptional attention to detail and strong analytical and problem-solving skills
• Excellent communication abilities and a passion for storytelling
• Experience with paid media a plus; familiarity with CMS systems (e.g., Seismic) is a plus
• Enthusiastic about working in office and creating a Gold Standard hybrid work culture

Critical Competencies for Success

Our Gold Standards Model defines key behaviors and competencies across 4 dimensions:  Leadership, Achieving Results, Personal Effectiveness and Thinking Critically. These behaviors and competencies drive our ability to win together.

• Leadership:  Role models in this area consistently focus on the right goals and priorities and continually develop themselves and others. Always team players, they influence and engage with others to contribute to a supportive and inclusive culture where all feel welcome.
• Achieving Results:  Role models in this area are high achievers who develop careful plans and deliver consistently and effectively. They hold themselves and others accountable for delivering high quality results, and they remove barriers to ensure others can contribute and grow.
• Personal Effectiveness:  Role models in this area build strong relationships, treat others with respect and communicate effectively. They are driven to exceed expectations and are adaptable to changing circumstances.
• Thinking Critically:  Role models in this area understand our business, rely on analytical reasoning and seek diverse perspectives to solve problems. They are forward thinking, anticipating issues and addressing them in advance.

The department-specific competencies define the knowledge, skills and abilities that are needed to successfully perform the functional or technical work of this role.

• Marketing Strategy:  Develops integrated marketing campaigns targeted at private equity firms and investors. Evaluates outcomes based on business outcomes and applies learnings.
• Storytelling:  Combines a strong understanding of competitors and clients to differentiate our capabilities and remain top of mind.
• Project Management:  Leads complex project plans, drives progress and tracks timelines. Identifies the resources and materials needed for success.
• Analytics:  Identifies relevant Key Performance Indicators (KPIs) and interprets data to evaluate marketing programs and inform strategy and business decisions.

Compensation and Benefits

For New York Only: It is expected that the base salary range for this position will be $110,000 to $130,000. Actual salaries may vary based on factors such as skills, experiences and qualifications for the role. The total compensation package for this position may also include other elements and discretionary awards in addition to a full range of medical, financial and / or other benefits (including 401(k) eligibility and various paid time off benefits such as vacation, sick time and parental leave) dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, the employee will be in an ‘at-will position’ and the Firm reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time including for reasons related to individual performance, Firm or individual department / team performance and market factors.

Golub Capital is an Equal Opportunity Employer.

Due to the highly regulated nature of Golub Capital’s business and because of the sensitivity of the information that all personnel have access to, Golub Capital performs extensive and thorough pre-hire screens to ensure that its personnel act with expected levels of integrity, professionalism and personal responsibility.