About the role
Nerdio is looking for a strategic, versatile Senior Content Strategist to lead the development and execution of our content marketing strategy. This role is critical to shaping how we engage IT decision-makers, cloud architects, and MSPs across every stage of the buyer journey—from awareness to advocacy. You’ll own the content roadmap, partner closely with cross-functional teams, and create assets that power integrated campaigns and customer education.
If you're equal parts storyteller, strategist, and project manager—and excited to build a high-impact content engine from the ground up—we want to hear from you.
What you'll do
- Lead Content Strategy: Own and drive Nerdio’s content strategy across personas, segments, and funnel stages—ensuring alignment with business goals, go-to-market priorities, and the customer journey.
- Map to the Buyer Journey: Create a content plan that addresses key pain points and informational needs at each stage of the customer lifecycle—ensuring content is both relevant and impactful.
- Content Development & Execution: Develop and manage a robust content calendar spanning blogs, white papers, customer stories, product guides, thought leadership, and more. Write and edit content as needed.
- Campaign Integration: Support demand generation, product marketing, customer advocacy, and partner marketing with strategic content that enhances ABM, paid media, email, and event initiatives.
- Performance & Optimization: Track content performance and engagement across channels. Use data and insights to optimize existing content and inform future topics and formats.
- Trendspotting & POV Development: Stay current on cloud, EUC, and IT infrastructure trends—bringing fresh ideas to position Nerdio as a thought leader and first-mover.
- Content Operations: Manage internal and external contributors, including freelancers and agencies, to scale content production without sacrificing quality or consistency.
Qualifications
- 5–7 years of experience in content strategy, content marketing, or editorial roles—preferably in B2B SaaS or IT. Cloud experience is required.
- Strong writing, editing, and storytelling skills with an ability to translate technical topics into engaging, accessible content
- Proven success building content strategies aligned to persona needs and funnel stages
- Experience supporting integrated marketing campaigns with tailored content assets
- Strong project management skills and ability to manage a high-volume content calendar
- Comfort working cross-functionally in a fast-paced, collaborative environment
- Bonus: Knowledge of Microsoft Azure, AVD, Intune, or IT infrastructure buyers
Benefits and Incentives
- Competitive Base and Incentive Plan
- Stock Options
- Health and Welfare Plans*
- Life and Disability Plans*
- Retirement Plan*
- Unlimited Flexible Paid Time Off, including your birthday off!
- Collaborative Team Culture
* Benefits for international employees, outside the US, vary by country.
Nerdio is committed to a diverse and inclusive workplace. Nerdio is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.