Senior Content Strategist

Job Title: Senior Content Strategist

Company: Nexus Health Systems
Location: Houston, TX | Full-Time On-Site

About Nexus Health Systems

Nexus Health Systems is committed to delivering integrated, specialized healthcare services with compassion, safety, and clinical excellence. Our organization provides innovative programs across pediatric, behavioral health, rehabilitation, and specialty hospital services. We are dedicated to supporting patients and families through meaningful care experiences while maintaining the highest standards of quality, integrity, and collaboration.

As our organization continues to grow, we are evolving our marketing function toward a stronger content-driven model to support program awareness, stakeholder engagement, and digital growth.

Position Summary

Nexus Health Systems is seeking a Senior Content Strategist with a strong copywriting background to lead the development and execution of written marketing content across digital and print channels. This is a senior-level individual contributor role with high visibility across the organization and significant cross-functional collaboration.

This position will serve as the primary owner of written content across marketing channels and will help shape consistent messaging across programs, audiences, and service lines. The ideal candidate is an experienced writer and content strategist who can quickly learn complex healthcare programs, translate clinical concepts into clear language, and execute high-quality content in a fast-paced environment.

This role combines strategic content planning with hands-on writing, editing, and digital execution.

Primary Goals of the Role

The successful candidate will:

• Own written storytelling across all marketing channels

• Learn Nexus programs quickly and translate clinical concepts into clear, engaging messaging

• Maintain a consistent brand voice across audiences and platforms

• Support website growth and SEO-driven content initiatives

• Execute content independently while collaborating closely with marketing leadership

• Help strengthen the organization’s shift toward a content-driven marketing model

Key Responsibilities

Content Creation & Strategy

• Develop written content for internal and external marketing collateral

• Write and update website content, landing pages, and program descriptions

• Create email campaigns and eBlasts using Campaign Monitor

• Write social media copy and campaign messaging (Vista Social or similar platforms)

• Produce blogs, articles, and thought leadership content

• Develop stakeholder messaging, speaking points, and leadership communications

• Write patient, champion, and family storytelling content

• Create SEO-informed content to support digital growth

• Produce content for events, program launches, and marketing campaigns

• Ensure consistency in brand voice, tone, and messaging across all materials

Digital Execution

• Make copy edits and updates directly within WordPress

• Manage publishing timelines, editorial calendars, and content workflows

• Support campaign messaging and content planning across marketing initiatives

• Maintain accuracy, clarity, and readability across all digital and print content

Collaboration

• Interview clinicians, program leaders, and stakeholders to develop accurate content

• Translate complex healthcare topics into clear, engaging language

• Partner closely with marketing leadership on messaging strategy

• Collaborate with internal departments to ensure content accuracy and alignment

• Take ownership of learning Nexus programs and applying that knowledge to content development

What We’re Looking For

• Self-starter who takes ownership and initiative

• Strong attention to detail with exceptional writing and editing skills

• Ability to balance strategic thinking with hands-on execution

• Comfortable working in a fast-paced, evolving environment

• Collaborative and team-oriented mindset

• Curious and eager to learn programs, audiences, and stakeholder needs

• Able to manage multiple projects and deadlines simultaneously

Qualifications

Education

• Bachelor’s degree in English, Journalism, Communications, Marketing, or related field preferred

• Candidates with other academic backgrounds may be considered with a strong professional writing portfolio

Experience

• 8+ years of professional writing, copywriting, content strategy, or related experience

• Exceptional writing, editing, and proofreading skills

• Experience writing for multiple audiences and platforms

• WordPress experience preferred

• Experience with email marketing and social media platforms preferred

• Understanding of SEO writing best practices

• Healthcare or hospital marketing experience preferred but not required