Senior Product Marketing Technical Writer & Content Director

Who We Are

At Corebridge Financial, we believe action is everything. That’s why every day we partner with financial professionals and institutions to make it possible for more people to take action in their financial lives, for today and tomorrow.

We align to a set of Values that are the core pillars that define our culture and help bring our brand purpose to life:

• We are stronger as one: We collaborate across the enterprise, scale what works and act   decisively for our customers and partners.
• We deliver on commitments: We are accountable, empower each other and go above and beyond for our stakeholders.
• We learn, improve and innovate: We get better each day by challenging the status quo and equipping ourselves for the future.
• We are inclusive: We embrace different perspectives, enabling our colleagues to make an impact and bring their whole selves to work.

Who You’ll Work With

We tell the powerful story of how Corebridge makes it possible for more people and institutions to take action in financial lives – for their own and on behalf of others. Our team designs and executes advertising programs, internal and external communications strategies, and client and prospect engagement programs to showcase who Corebridge is to our customers, distribution partners and employees. Our team oversees brand positioning and strategy, digital and social media, employee and executive communications, media relations, industry research and thought leadership, product marketing, customer regulatory communications, and social impact and sponsorship programming.

About The Role

The Senior Product Marketing Director will lead technical editorial strategy, development and execution for all Corebridge annuities content, education and distribution programs. This includes product launches, updates and technical B2B/B2C materials and sales support. Key focus areas also include end-to-end delivery of annuity product calculators, sales ideas and sales enablement programs for financial professionals, firm partners, clients and wholesalers. Provides product expertise and technical input for digital marketing, advertising, PR, and social media content.

This role brings deep annuity product expertise and working knowledge in all aspects of living benefit riders, investment options, distribution channels, markets, and sales drivers. Ability to convert complicated product concepts into simple language, graphs and illustrations that will enhance understanding and enable financial professionals and clients to take action.

Responsibilities

• Annuity Content Strategy and Development
  • Strategize & collaborate with internal and external subject matter experts, including distribution management, wholesalers, product management, product marketing teams, compliance, legal, financial professionals (FPs) and home office distribution partners.
  • Plan and develop product marketing content across all channels including digital, social, and print.
  • Integrate research and simplify complex financial concepts for B2B and B2C audiences, including protection solutions, annuities, insurance, retirement planning, risk management, etc.

• Annuity Content Execution
  • Simplify complicated financial products and concepts into “plain English,” benefits-oriented headlines and copy that engages and communicates without jargon and “legalese.”
  • Create marketing brochures, sales campaigns, annuity sales ideas, website copy, social media, videos, and more, etc., to support business objectives and marketing strategies.
  • Ensure compliance and accuracy for all product content & ensure materials align with firm requirements and industry regulations.
  • Understand and adhere to brand standards and style.
  • Work closely with the Creative Solutions team and Marketing Managers to ensure that copy and design are well integrated and on brand.
  • Write Alt Text for compliance with Americans with Disabilities Act (ADA)
  • Develop new ideas and techniques to support the launch, promotion and ongoing sale of Corebridge annuity products in a way that differentiates in a crowded marketplace
  • Write or edit press releases on new products and key launches, as well as annuity articles for newsletters, whitepapers in support of annuity concepts, etc., for advisors as well as individual investors.

• Annuity Marketing Project Management
  • As needed, manage projects from concept to completion, including design, review, print proofing, etc., working closely with the product management team, product marketing managers and the Creative Solutions staff.
  • Edit materials from outside subject matter experts as necessary

Please note this is not an exhaustive list of all responsibilities of the position, and the requirements of the job may change in line with business needs.

Skills and Qualifications

• Education & Experience
  • Annuity editorial and technical content experience, with 10 to 15+ years in financial services communications.
  • Bachelor’s degree in marketing, Communications, Business, or a related field; master’s degree preferred.

• Strategic & Industry Expertise
  • Product knowledge and expertise in the intricacies of living benefits, death benefits and subaccounts preferred.
  • Experience writing content about Structured products a plus
  • Understanding of financial professional behavior and the dynamics of multi-channel distribution
  • Proven ability to align marketing strategies with sales objectives and business KPIs.

• Marketing & Digital Acumen
  • Mastery of B2B content marketing, marketing automation, and performance marketing techniques.
  • Experience with marketing technology platforms (e.g., Salesforce, Seismic).
  • Proficient in data-driven campaign development, A/B testing, and ROI-focused marketing.
• Leadership & Collaboration:
  • Strong verbal and written communication skills, with the ability to influence stakeholders and present to executive leadership.
  • Adept at navigating a fast-paced, evolving environment with a proactive, entrepreneurial mindset.
  • Must be able to work effectively with cross-functional teams throughout the organization.

• Technical & Creative Skills:
  • Top-notch writing skills must be a core competency; samples will be requested.
  • Proficient in Microsoft Office, Adobe Creative Suite, digital content management systems, and collaboration platforms (e.g., SharePoint, Teams, Aprimo).
  • Organizational and self-management skills.

Work Location

This position is based in Corebridge Financial’s Houston, TX, and Woodland Hills offices and is subject to our hybrid working policy, which gives colleagues the benefits of working both in an office and remotely.

Estimated Travel

Minimal travel

Why Corebridge?

At Corebridge Financial, we prioritize the health, well-being, and work-life balance of our employees. Our comprehensive benefits and wellness program is designed to support employees both personally and professionally, ensuring that they have the resources and flexibility needed to thrive.

Benefit Offerings Include:

• Health and Wellness: We offer a range of medical, dental and vision insurance plans, as well as mental health support and wellness initiatives to promote overall well-being.
• Retirement Savings: We offer retirement benefits options, which vary by location.  In the U.S., our competitive 401(k) Plan offers a generous dollar-for-dollar Company matching contribution of up to 6% of eligible pay and a Company contribution equal to 3% of eligible pay (subject to annual IRS limits and Plan terms). These Company contributions vest immediately.
• Employee Assistance Program: Confidential counseling services and resources are available to all employees.
• Matching charitable donations: Corebridge matches donations to tax-exempt organizations 1:1, up to $5,000.
• Volunteer Time Off: Employees may use up to 16 volunteer hours annually to support activities that enhance and serve communities where employees live and work.
• Paid Time Off: Eligible employees start off with at least 24 Paid Time Off (PTO) days so they can take time off for themselves and their families when they need it.

Eligibility for and participation in employer-sponsored benefit plans and Company programs will be subject to applicable law, governing Plan document(s) and Company policy.

We are an Equal Opportunity Employer

Corebridge Financial, is committed to being an equal opportunity employer and we comply with all applicable federal, state, and local fair employment laws. All applicants will be considered for employment based on job-related qualifications and without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, disability, neurodivergence, age, veteran status, or any other protected characteristic. The Company is also committed to compliance with all fair employment practices regarding citizenship and immigration status. At Corebridge Financial, we believe that diversity and inclusion are critical to building a creative workplace that leads to innovation, growth, and profitability. Through a wide variety of programs and initiatives, we invest in each employee, seeking to ensure that our colleagues are respected as individuals and valued for their unique perspectives.

Corebridge Financial is committed to working with and providing reasonable accommodations to job applicants and employees, including any accommodations needed on the basis of physical or mental disabilities or sincerely held religious beliefs.  If you believe you need a reasonable accommodation in order to search for a job opening or to complete any part of the application or hiring process, please send an email to TalentandInclusion@corebridgefinancial.com.  Reasonable accommodations will be determined on a case-by-case basis, in accordance with applicable federal, state, and local law.

We will consider for employment qualified applicants with criminal histories, consistent with applicable law.

To learn more please visit: www.corebridgefinancial.com

Functional Area:

CM - Communications

Estimated Travel Percentage (%): No Travel

Relocation Provided: No

American General Life Insurance Company