SEO Content Contractor

SUMMARY: We're seeking an experienced Content Marketing SEO contractor to develop and execute content strategies that drive organic growth across our large-scale educational platform and network of school subdomains. This role requires expertise in educational content marketing, SEO content strategy, and building scalable content operations for multi-site educational organizations. 

ESSENTIAL FUNCTIONS:  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties. 

Content Strategy & Planning 

• Develop comprehensive content marketing strategies aligned with educational goals and SEO objectives 

• Create editorial calendars and content roadmaps for primary domain and 200+ school subdomains 

• Conduct content gap analysis and competitor content research in the education sector 

• Design content frameworks that serve diverse educational audiences (students, parents, educators, administrators) 

• Establish content governance and brand consistency guidelines across school network 

• Plan seasonal and event-driven content campaigns for educational milestones and enrollment periods 

SEO Content Development 

• Lead keyword research and content ideation for education-focused search opportunities 

• Create and optimize high-value content including guides, resources, and educational materials 

• Develop local content strategies for individual school locations and communities 

• Write and optimize blog posts, landing pages, and resource center content 

• Create content briefs and SEO guidelines for internal writers and school marketing teams 

• Optimize existing content for improved search performance and user engagement 

Content Operations & Management 

• Build scalable content production workflows across multiple school sites 

• Train and support school-level content creators on SEO best practices 

• Establish content approval processes and quality assurance protocols 

• Manage content distribution strategies across owned and earned media channels 

• Coordinate content promotion through social media, email marketing, and partnerships 

• Develop content repurposing strategies to maximize reach and efficiency 

Performance Analysis & Optimization 

• Monitor content performance using analytics tools and SEO platforms 

• Conduct regular content audits and optimization recommendations 

• Track content-driven organic traffic growth and conversion metrics 

• Analyze user engagement patterns and content consumption behaviors 

• Create monthly content performance reports and strategic recommendations 

• Optimize content based on search algorithm updates and industry trends 

Supervisory Responsibilities: This position has no formal supervisory responsibilities. 

MINIMUM REQUIRED QUALIFICATIONS:    

Content Marketing Expertise 

• 5+ years' experience in content marketing with strong SEO focus 

• Proven track record creating content strategies for multi-location or franchise organizations 

• Expert knowledge of content optimization tools (BrightEdge, etc.) 

• Experience managing editorial calendars and content workflows at scale 

• Strong writing and editing skills with ability to adapt voice for different educational audiences 

• Knowledge of content management systems and their SEO capabilities 

SEO & Analytics Skills 

• Advanced understanding of how content impacts search rankings and organic growth 

• Proficiency with SEO tools (SEMrush, Ahrefs, Google Search Console, Google Analytics) 

• Experience with keyword research and competitive content analysis 

• Knowledge of local SEO content strategies for multi-location businesses 

• Understanding of technical SEO as it relates to content optimization 

• Familiarity with conversion rate optimization for educational content funnels 

Professional Skills 

• Self-directed contractor with proven content management capabilities in remote work environments 

• Excellent project management skills with ability to coordinate multiple content streams independently 

• Strong analytical mindset with ability to translate content data into strategic insights 

• Experience collaborating with marketing, admissions, and educational teams as an external partner 

• Ability to create comprehensive content style guides and training materials 

• Outstanding communication skills for presenting content strategies to stakeholders 

Technical Requirements 

• Proficiency with content management systems (WordPress) 

• Experience with content optimization and analysis tools 

• Basic understanding of HTML and on-page SEO for content optimization 

• Knowledge of Google Tag Manager for content tracking and attribution 

• Familiarity with social media management and content distribution platforms 

• Understanding of accessibility standards in content creation 

Success Metrics 

• Growth in organic traffic driven by content initiatives across domain network 

• Increased engagement metrics (time on page, pages per session, content shares) 

• Improved search rankings for target educational keywords and topics 

• Enhanced lead generation and conversion rates from content marketing efforts 

• Successful adoption of content processes and guidelines across school network 

Certificates and Licenses:  None required. 

DESIRED QUALIFICATIONS:   

• Previous experience with educational content marketing or EdTech platforms 

• Understanding of educational buyer journeys and decision-making processes 

• Knowledge of education compliance requirements affecting content creation 

• Experience with marketing automation platforms and lead nurturing content 

• Background in email marketing and content distribution strategies 

• Familiarity with video content optimization and multimedia SEO 

WORK ENVIRONMENT:  The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

• This position is virtual and open to residents of the 50 states, D.C.

Compensation & Benefits: Stride, Inc. considers a person’s education, experience, and qualifications, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value when determining a new employee’s salary level. Salaries will differ based on these factors, the position’s level and expected contribution, and the employee’s benefits elections. Offers will typically be in the bottom half of the range. 

• We anticipate this position will pay $26.83 - $40.87 per hour. This is a temporary/contractor role, and you will be an employee of Randstad. This salary is not guaranteed, as an individual’s compensation can vary based on several factors. These factors include, but are not limited to, geographic location, experience, training, education, and local market conditions. Randstad offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off.

The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.  All employment is “at-will” as governed by the law of the state where the employee works.  It is further understood that the “at-will” nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.