Manages a unit within a department. Plans, organizes and develops goals and procedures for the unit. Represents the unit to administrators, outside agencies and others on relevant matters. Supervises subordinate staff.
Content Strategy & Message Development (40%)- Develops clear, targeted messaging and content strategies to support departmental objectives and student engagement.
- Writes and edits messaging for mass emails, campaign announcements, student outreach scripts, and web content.
- Crafts consistent content strategies for long-term campaigns, ad placements, and targeted outreach.
- Collaborates with university partners to ensure content alignment across platforms and units.
- Builds and maintains a library of communication templates and resources.
Marketing Calendar & Campaign Coordination (30%)- Manages the marketing calendar and project workflow to ensure efficient communication planning and execution.
- Maintains a master calendar of campaigns, events, and communication deliverables.
- Schedules and facilitates Marketing Meetups to align team members, clarify roles, and track progress on initiatives.
- Communicates project status updates to stakeholders and monitors milestones.
- Assigns communication tasks to appropriate team members, ensuring involvement of all necessary stakeholders.
- Tracks milestones and deadlines to ensure campaigns are delivered on time and within scope.
Supervision (20%)- Directly supervises the Web Developer and Content Specialist and indirectly supervises 2-3 student assistants.
- Provides training, performance feedback, and scheduling support to ensure effective execution of tasks.
- Evaluates team needs and implements systems or tools to support effective content development and delivery.
Bachelor's degree plus three years supervisory experience; OR a combination of education and/or supervisory experience to equal seven years.