VP, Search Engine Optimization

The VP of SEO will directly oversee SEO as the foremost channel expert while collaborating closely with experts from the day-to-day SEM and Affiliate teams to provide a holistic strategy. 

This high-impact role will also be able to coach, mentor, and develop a high-performing team, including oversight on career planning and resource planning.  Additionally, this individual should be able to create strong partnerships with vendors and internal stakeholders.  

 
Main Duties and Responsibilities 
 

25% - Leadership 

• Acts as the main thought leader, creating and actively pushing a comprehensive data-led strategy that addresses client needs and determining investment allocation strategy across SEO.

• Operate as a connective tissue with internal stakeholder capabilities to ensure that all relevant teams are aware of media investment details and have a central point of contact to represent the broader team

• Identify business growth potentials and create business development plans 

25% - Relationship Development 

• Lead applicable Client relationship(s) on behalf of SEO

• Articulate performance recommendations and vision against goals (ROI and KPIs) 

• Establish senior-level relationships with key client decision-makers and have a finger on the pulse on account and relationship health 

• Develop an over-arching QBR story for senior leadership 

• Assist in new business engagement 

25% - Strategic Thinking & SME 

• Evaluate merging technologies, and elevate strategies and tactical approaches as performance media landscape evolves 

25% - Supervision & Team Building 

• Motivate and inspire a cross-section of team members from junior analysts through Directors to drive continual performance improvements in client business. 

• Identify opportunities to improve operational effectiveness and efficiency 

Knowledge and Skills Required 

• 10+ years’ experience directly related to a SEO-heavy environment and/or specifically with SEO

• Bachelor’s degree. 

• Expert knowledge of all aspects of SEO

• Expert knowledge of Google Analytics and Microsoft Office Applications

• Familiarity and experience with Screaming Frog, MOZ, SEMRush, Brightedge, Conductor, and/or other industry tools

• Ability to manage processes & projects across several clients at a time

• A thorough understanding of key search engine ranking factors

• Ability to conduct relevant keyword research and make recommendations

• A thorough understanding of and the ability to conduct detailed on-site optimization

• Ability to interpret analytics data and identify actionable opportunities

• Proven ability to autonomously manage an ongoing SEO campaign

• A solid understanding of CRO (Conversion Rate Optimization / A/B Testing) a plus

• Working knowledge of HTML, PHP, Javascript, and/or CSS a huge plus

• Knowledge of the inner workings of local search & local rankings

• Experience with local listings management (LLM) and local SEO

• Excellent communication skills, written and verbal; ability to communicate effectively with developers & technical team as well as clients & account team

• Strong organizational skills with attention to detail

Certificates, licenses and registrations 

N/A 
 
Physical Activity and Work Environment 
N/A 

The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer. 

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